Relpax Light Clock / Rapid migraine relief
Challenge
Migraine is a common neurological disorder, characterised by severe headache and nausea. It effects 4.9 million Australians living in a nation obsessed with enjoying the great outdoors. 71% of migraine sufferers are women. Light, noise and motion exacerbate the condition, making the outside world seem unbearable. As a result, most migraine sufferers retreat into a dark bedroom when symptoms strike. Most were reaching for paracetamol which was ineffective for migraine. Relpax offered effective relief in just over 30 minutes.
Solution
Relpax Migraine begins working in just over 30 minutes. It offers rapid relief so migraine sufferers can escape their dark bedroom and reclaim the day. Our campaign highlighted these facts by combining compelling words and striking pictures to share both the functional and emotional benefits of treating the condition with Relpax Migraine.
